Coles has jumped into the Car Insurance Industry - and why not.  It makes sense as the owner of Coles, Westfarmers, is also a player in the insurance indusrty and so It was only a matter of time really.  They don't have a big mainstream car insurance brand and currently Lumley Special Vehicles (LSV) is one of the few car insurance products underwritten by Westfarmers.

I will go through the Coles Car Insurance PDS and see what type of features and benefits are included.  I think it will be unique and not the same as LSV which is more of a specialist insurance brand.